Get clarity and focus on your priorities with "1st things 1st"

Our tool helps you evaluate and prioritize items on your lists
based on your values and goals.

Compatible with

Trying to grasp complex concepts.

About the service!

1st things 1st is the first of a kind strategic prioritizer helping you make complex choices effortlessly.

You evaluate anything from different perspectives, and it calculates your priorities.

As a result, you will make both intuitive and rational decisions clearly without struggle nor analysis paralysis.

Igniting a lighthouse.

What we are aiming for

Our primary focus is on helping individuals clarify their goals and create a plan to achieve them.

Additionally, we have a long-term vision of supporting 1000 individuals in finding contentment in their lives and helping 100 teams become successful within the next three years.

image/svg+xml Measuring progress.

Continuous progress towards excellence!

We strive to constantly improve this tool and make updates regularly, approximately every week or two. These updates are based on usage data and feedback from users like you.

If you have any questions, suggestions, or have noticed an error, please don't hesitate to reach out to us through our contact form. We welcome your input and will do our best to address any issues or requests you may have.


Intuitive prioritization

1st things 1st comes with two prioritization tools: intuitive and smart.

Experience a seamless prioritization process with our intuitive prioritization tool that allows you to effortlessly compare options in pairs and organizes them based on your personal preferences.

Smart prioritization

Unlock the full potential of your decision-making with our state-of-the-art smart prioritization tool. Effortlessly assess your options from multiple angles and watch as your priorities are seamlessly calculated before your eyes.

Customize your prioritization experience with our wide range of templates, tailored to your unique needs and preferences. With options to choose your criteria and ranking factors, you can rest assured that your priorities will be fully aligned with your goals.

With Smart prioritization, AI-powered autosuggestion and fast evaluations equip you for confident, informed decisions.


285 people using "1st things 1st"

1st things 1st - Strategic prioritizer that helps you make up your mind. | Product Hunt

What people are saying...

Rimas Kudelis

Software Developer, Friend

"The more complex decisions you have to make, the harder it is to grasp all aspects that are involved and make them. 1st Things 1st will help you make such strategic decisions by exploding your problems into series of discrete criteria and rating your options according to those criteria. Once that is done, you'll see all those options sorted by strategic importance and know exactly which ones to choose and why."

Claudia Kozeny-Pelling

Translator, Copywriter and Social Media Marketer

"I really recommend getting a 1st things 1st account. I love the simple daily planning tool, which quickly helps me prioritise my tasks. Another brilliant one is called "Ikigai", which helps me choose tasks that are most fulfilling. There are many other tools to try, so give it a go!"

Mihai Trofin

Web developer

"I really like 1st things 1st! It’s so convenient to have a tool that can prioritize the tasks for me. I simply love the fact that I can define various criteria according to my goals and needs."

Who we are

We are Websightful UG, a fresh small private establishment based in the capital of Germany, Berlin.

We value progress, sustainability, self-fulfillment, and harmony.

Websightful UG is specializing in online tools to improve the well being for individuals and society.


Questions & answers

1st things 1st is a strategic prioritizer for your personal or business projects.

Use this online tool to figure out priorities for a list of any kind of immaterial or material things. Spend your time, money, and energy only on what is relevant to you.

Sort the most essential immaterial things such as goals to achieve, activities to act on, ideas to implement, things to take, technologies to adapt.

Or choose your most optimal material things, such as goods to buy, presents to give to your loved ones, artworks to exhibit, a car to drive, or home to live.

The tool comes with custom-tailored practical project templates for personal or business prioritizations. You start a new project by answering a few simple questions.

image/svg+xml Criteria Things Evaluations Priorities

Then prioritization at 1st things 1st happens in 4 steps:

  1. Define criteria
  2. List out things
  3. Evaluate things by each criterion
  4. Explore priorities

1st things 1st can be used to choose your best of any list of options, but it is most helpful in making long-term or irreversible decisions. Get inspired by this series of things you can prioritize with the tool:

  • Grocery items for a shopping list
  • To-do tasks for a project
  • Potential vacation destinations
  • Job applicants for a recruitment process
  • Ideas for a new business venture
  • Home improvement projects
  • Books to read
  • Restaurants to try
  • Clothing items to buy
  • Gifts to give
  • Hobbies to pursue
  • Goals to achieve
  • Potential investments
  • Recipes to try
  • Fitness goals
  • Personal development goals
  • Cleaning tasks
  • Travel plans
  • Home appliances to purchase
  • House renovation projects
  • Activities to do with kids
  • Art supplies to purchase
  • Movies to watch
  • TV shows to binge
  • Music to listen to
  • Video games to play
  • Board games to play
  • Sports to participate in
  • Educational courses to take
  • Professional development opportunities
  • Networking events to attend
  • Business meetings to schedule
  • Marketing campaigns to launch
  • Advertising strategies to implement
  • Vendors to select
  • Service providers to hire
  • Business processes to streamline
  • Goals for a team or organization
  • Events to plan
  • Conferences to attend
  • Professional associations to join
  • Potential office locations
  • Real estate properties to invest in
  • Potential business partners
  • Potential clients or customers
  • Annual events for an organization
  • Three-year startup strategy
  • Unique restaurant offerings
  • DJ set music selection
  • Best exhibit photos
  • Chrestomathy literature choices
  • Film festival movies
  • Fashion show collections
  • Competition winning entries
  • Family car models
  • Open-source project feature requests
  • Next vacation spots
  • Personal career path
  • Charitable organizations to donate to
  • Online classes to take
  • Baby name ideas
  • Conference presentation ideas
  • Business tech innovations
  • Portfolio CMS choice
  • Bar cocktail options
  • Magazine monthly theme
  • Upcoming live concerts
  • Thesis topic idea
  • Children's school options
  • Christmas party restaurants
  • Conference hotel accommodations
  • Piano pieces to master
  • Savings bank choices
  • Monthly newsletter content
  • TV show ideas for next season
  • Wellness meditation types
  • International project hotel accommodations
  • Product marketing tactics
  • News subscriptions
  • Shop security companies
  • Universities to attend
  • Product intro video animation styles
  • Cafe coffee choices
  • Productivity software options
  • Suitable sports to try
  • Garden tree types
  • Baby stroller choices
  • Professional watch selection
  • Musical theater show choices
  • Concert guitar models

We do not exaggerate. The sky is the limit. And we have an ever-growing list of project templates to start with.

You will prioritize things in 4 steps.

At first, you will enter the success criteria for your project. These should be somewhat measurable categories, like "Original", "Practical", "Affordable". For each criterion, you can also set how important it is to you compared to other criteria.

Second, you will brainstorm an extensive list of things that you want to prioritize. Most likely it will be things, ideas, products, objects, or elements.

Third, when you are ready with the criteria and the list of things to prioritize, you will evaluate each item by each criterion, such as how original, how practical, and how affordable each thing is.

At last, when evaluations are done, you get the prioritized results. They are sorted by importance and grouped into things to do for sure, things to consider, and things to skip. You can print out the priorities or send them to someone by email.

You are the best judge of your own life and work. Use your own experience, deepest instincts, and intuition to give evaluations for each thing by each criterion.

If you are trying to create a strategic plan for your organization, you can ask members of your team to evaluate thing by the criteria they are best knowledgeable about. For example, if usability is one of your criteria for a software project, then user-experience designer of your team is the best fit to evaluate things by this criterion.

If it's a team project and you all have different experiences and points of view, you can also vote for each evaluation.

If your field of interest is complex or risky, make sure to do a research and collect enough information about it in advance. Get prepared for the evaluations. And prioritize without hurry at the dedicated time.

This tool can be best used for long-term or irreversible decisions.

For organizations and companies, it is common to create three-year plans and adjust them every year. You can do the same for personal pursuits. You can create and adjust your life-vision at least once a year. A life with a vision is more purposeful, meaningful, and progressive.

If you want to use the strategic prioritizer more often, you are welcome to do that. For example, we use 1st things 1st regularly to sort out all new ideas for the 1st things 1st itself.

The priorities are calculated from your evaluations using the magical weighted average formula:

✨✨✨ Weighted average formula: upper A equals sigma-summation Underscript i equals 1 Overscript n Endscripts w Subscript i Baseline times g Subscript i ✨✨✨

A - total weighted average evaluation for a thing.
n - amount of criteria.
wi - relative weight for each criterion in percentage.
gi - grade for the thing evaluated by that criterion.

There are two important rules:

  1. Do not judge people!
  2. Use this prioritizer only for good.

You are always welcome to ask questions at the feedback form. We usually answer to everybody in 2 working days.


Step 1. Define criteria

Choose your success criteria for the winning things. Your criteria should be positively stated, measurable, and answer the questions "how likely?" or "is it?".

Define Criteria

Step 2. List out things

What are you going to prioritize? Will that be your tasks, activities, ideas, creations, products, features, items, or destinations? List your things here.

List out Things

Step 3. Evaluate things by criteria

Now you've got a combined view. Look at your things from different perspectives: rank all your things by each criterion.

Evaluate Things

Step 4. Explore calculated priorities

Explore your prioritization results: see the things that you should choose for sure, the ones that you should consider, and the ones to skip. Happy with the results? Then export the list of priorities to different formats.

Explore Priorities

Why "1st things 1st" is the best choice

It's decent

Crystalizes what is relevant.

It's personalized

Highlights what is important to you.

It's progressive

Sets direction to your life.



"1st things 1st" might be your best investment in smarter decision-making.

For individuals


for 6 months

Single-user access

  • Usage for 1 person
  • Up to 10 projects
  • Personal prioritization project templates
  • Evaluation using up to 12 criteria per project
  • Exporting, downloading, and emailing project priorities
  • Customer support by email within 2 working days


for 6 months

Advanced single-user access

  • Everything in the Standard plan, plus
  • Unlimited projects
  • Time estimations
  • Fitting the budget

For teams & businesses


for 6 months

Team access

  • Up to 5 users
  • Up to 10 projects
  • Project templates for business prioritization
  • Evaluation using up to 12 criteria per project
  • Exporting, downloading, and emailing project priorities
  • Customer support by email within 2 working days


for 6 months

Advanced team access

  • Everything in the Gold plan, plus
  • Usage for up to 20 users
  • Unlimited projects
  • Time estimations
  • Fitting the budget

All prices include VAT.
We use as our reseller and Merchant of Record.
You can pay by a credit card or PayPal.

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Free access

Curious, but not yet sure if you need this tool in your life? Just register and try it out. The first prioritization project is for free.


Insights from our blog

Prioritizing the 25 Eco-friendly Choices for Saving the Environment

The 25 eco-friendly choices for saving the environment include prioritizing energy consumption, transportation, food choices, consumption, and waste reduction. To reduce energy consumption, one can use energy-efficient appliances, invest in renewable energy sources, install smart home technology and choose energy-efficient transportation options. To reduce transportation emissions, one can use public transportation, carpool, bike or walk, invest in electric vehicles and telecommute. To reduce the environmental impact of food choices, one can eat more plant-based foods, choose locally sourced and organic foods, reduce food waste, support sustainable farming practices and eat in season. To reduce the environmental impact of consumption, one can choose durable and repairable products, sustainable materials and buy second-hand items.


The Best Ways to Set Priorities in 2023

Prioritization is the process of identifying and focusing on the most important tasks first. There are several methods for prioritizing tasks, including the Kano model, the 80/20 rule, and the "1st things 1st" approach. The Kano model is a tool that helps prioritize tasks based on customer needs and preferences. It is based on the idea that there are three types of customer needs: basic, performance, and excitation. The 80/20 rule, also known as the Pareto principle, is a useful tool for prioritizing tasks. It is based on the idea that roughly 80% of the effects come from 20% of the causes. The "1st things 1st" approach involves prioritizing tasks based on evaluations by 2 or more criteria such as importance, urgency, ethics, supporting your goals, cost, etc. It is important to regularly review and adjust your priorities to ensure you are focusing on the most important tasks.


Prioritization Methods Compared

Are you always looking for ways to prioritize your tasks and make sure you're focusing on the most important things first? There are several different prioritization frameworks to choose from, each with its own unique approach. In this article, we will compare and evaluate the effectiveness, efficiency, flexibility, transparency, stakeholder buy-in, scalability, sustainability, and alignment with goals of the Eisenhower Matrix, ABCDE Method, 4D Method, Kano Model, MoSCoW Method, Pareto Principle, RICE Method, 1-3-5 Method, ICE Scoring Model, the ONE Thing, and prioritization with "1st things 1st". Understanding these different approaches can help you choose the right method for your organization or project and ensure that you are prioritizing tasks effectively.


Increase your Efficiency and Effectiveness with Zapier

Zapier is a tool that allows users to connect the prioritization tool "1st things 1st" to their productivity apps, such as Trello, Notion, and Asana. By connecting "1st things 1st" to their preferred productivity app, users can easily clarify and prioritize their tasks, and have them automatically exported from "1st things 1st" to their task management app. This can be done using Zapier as an intermediary. To do this, users can create a project in "1st things 1st", create a project or to-do list in their productivity app, add a Zap in Zapier to connect the two, and then use the "Export via Zapier" feature in "1st things 1st" to trigger the export of tasks to the task management app. This allows for more efficient and effective task management, leading to greater productivity and success.


10 Invaluable Productivity Tips for High Achievers

This article provides 10 tips for increasing productivity for high achievers. The tips include setting goals that challenge and excite, practicing a growth mindset, developing healthy habits, prioritizing tasks using the Eisenhower Matrix and "1st things 1st", getting into the flow state of mind, organizing the physical space, listening to music that boosts performance, smelling pleasant scents while working, scheduling work in blocks, and taking rest days for self-care. By implementing these tips, high achievers can improve their productivity and overall performance.


10 Ways to Use Smart Prioritization for Your Business

"1st things 1st" is a tool that allows users to prioritize tasks and goals by evaluating them based on multiple criteria. The tool calculates and sorts tasks and goals according to the priorities set by the user. In this article, the author provides 10 examples of how "1st things 1st" can be used in a business setting, including weekly planning, setting quantitative goals, choosing strategic outcome-oriented goals, prioritizing customer needs, evaluating opportunities and threats, prioritizing marketing efforts, prioritizing innovation ideas, evaluating new business models, prioritizing HR issues, and prioritizing financial planning. By using "1st things 1st," businesses can make more informed and rational decisions, leading to greater efficiency and success.


Short-term vs. Long-term Decisions

Short-term decisions are those that are made in response to immediate circumstances, such as what to wear or eat that day, while long-term decisions are those that have a lasting impact on your life and are based on your personal values, such as where to live or work. When making long-term decisions, it is important to consider the potential outcomes of different choices and how they will affect your future. It can be helpful to use tools such as "1st things 1st" to prioritize and make more informed decisions. It is also important to be aware of any biases or emotions that may influence your decision-making process and to take time to reflect on the potential consequences of your choices.


Making One-way Door Decisions

Making one-way door decisions is a problem-solving approach used by managers at large corporations, including Amazon, Virgin, and Facebook. This approach involves determining whether a decision is a two-way door decision or a one-way door decision. Two-way door decisions are reversible and can be tried out with the option to return to the starting point if they fail. One-way door decisions, on the other hand, are irreversible and involve significant risks. They require thorough consideration and should never be rushed. The approach can also be applied in daily life, with examples given for a life explorer, artist, NGO fundraiser, and startup founder. In each case, the decision-maker is advised to evaluate the choices by a list of criteria to determine the best approach.


Needs and Priorities: Important Questions to Ask Yourself

Abraham Maslow's hierarchy of needs is a theory that explains how people's basic needs must be met before they can focus on higher levels of self-actualization. At the base of the hierarchy are physiological needs, such as food and shelter, followed by safety needs, love and belonging, esteem, and self-actualization. When making decisions, it is important to prioritize these needs and consider how they will impact an individual's well-being. For example, when choosing a career, someone should consider not only if the job pays enough and is something they can do, but also if they feel accepted by coworkers and recognized for their work, and if the job aligns with their values and personal growth. Similarly, when choosing where to live, someone should consider not only the cost and location, but also if the living conditions suit their personality, social life, and career goals.


The Cycle of Long-term Success (UPDATED)

The cycle of long-term success is a five-step process for achieving goals and achieving success. The steps are: research, prioritize, plan, act, and reflect. Research involves gathering information about your choices and options. Prioritize involves setting priorities for your activities, whether through a decision matrix or simply selecting the first few priorities intuitively. Planning involves scheduling your most important activities and booking time for necessary tasks. Acting involves actually doing the tasks and activities on your list. Reflecting involves reviewing your progress, celebrating successes, and learning from mistakes to improve in the future. By mastering this cycle, you can form a habit of success and become proficient at what you do.