# 1st things 1st > Intuitive and Smart Prioritization Toolset for Personal and Work Decisions. Helps individuals and teams get clarity and focus on their true priorities through pairwise comparison, multi-criteria evaluation, and AI-powered suggestions. 1st things 1st is a web-based prioritization tool built by Websightful UG (Berlin, Germany). It solves the problem of decision paralysis when facing many options by letting users compare, rank, and decide with confidence. More than 800 users are currently on the platform. ## Features - **Intuitive Prioritization**: Pairwise comparison (compare two options at a time) or drag-and-drop ranking. Best for quick, gut-feel decisions. - **Smart Prioritization**: Multi-criteria evaluation (rate options by factors like urgency, impact, effort, or custom criteria). Best for complex decisions with many variables. - **AI-Powered Autosuggestions**: AI suggests optimal sorting order (Intuitive) or recommends criteria, options, and evaluations (Smart). Users can override AI suggestions manually. - **Collaborative Prioritization**: Multiple users can access and work on the same prioritization list simultaneously, enabling teams to align on shared priorities together. - **Democratic Prioritization**: Voting-based prioritization where participants cast votes to rank options, surfacing the group's collective preferences. Includes consensus calculation to show how much agreement exists among voters on the final ranking. - **Templates**: Flexible, customizable project templates for common decision types. - **Sharing**: Share results via email or public link (no account required to view). - **Export**: PDF, Excel Sheet, Notion Checklist, or task management apps via Zapier (Todoist, Trello, Asana, ClickUp). ## Use Cases Can prioritize virtually any list of options. Most valuable for long-term or irreversible decisions. Examples include: product features to build, investment options, career paths, vacation destinations, job applicants, business strategies, personal goals, books/movies/courses, real estate, and hundreds more. ## Pricing - **Free plan**: Includes intuitive and smart prioritization + sharing. - **Paid plans**: Add AI autosuggestions, export features, and more flexibility. See https://www.1st-things-1st.com/#pricing ## Account No account needed to try smart prioritization (example scenarios available). Account required to save projects and sync across devices. Sign up is free. ## Company Websightful UG — small private company based in Berlin, Germany. Focused on online tools for individual and societal well-being. Allocates 50% of profits to Make-Impact.org, a charitable donations platform. ## Links - Homepage: https://www.1st-things-1st.com/ - Sign up: https://www.1st-things-1st.com/signup/ - Blog: https://www.1st-things-1st.com/blog/ - Contact/Feedback: https://www.1st-things-1st.com/feedback/ - Terms of Use: https://www.1st-things-1st.com/terms-of-use/ - Privacy Policy: https://www.1st-things-1st.com/privacy-policy/ - Example – Choosing a Car: https://www.1st-things-1st.com/fail-proof/choosing-car/ - Example – Weekly Planning: https://www.1st-things-1st.com/fail-proof/weekly-planning/ - Example – Best Buy: https://www.1st-things-1st.com/fail-proof/best-buy/